ItisOkay! - Effort is the only constant
Major Deepak Raj - Founder-CEO, ItisOkay

Founder · CEO

Major Deepak Raj

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"Leadership is not what you do. It is who you become - quietly, daily, in service of others."

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The Founder

Major Deepak Raj.

Founder–CEO

"Soldier. Scholar. Coach. A second-generation military professional shaping how leaders think, decide, and become."

IIM Calcutta Alumnus
Certified Life & Executive Coach
DiSC Assessor
NLP Practitioner
Master Train-the-Trainer
Mentor to Founders & Teams
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Years of practice
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Organizations served
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Leaders impacted

The story

From the field to the boardroom.

A soldier-scholar

A seasoned soldier-scholar with extensive experience across active combat operations and peacekeeping missions, he is a second-generation military professional who brings a distinctive blend of disciplined execution, strategic clarity, and human-centered leadership.

25+ years of institutional impact

Over the past 25+ years, he has institutionalized leadership development across organizations and educational institutions - building learning cultures that enable sustained performance. His work has impacted 50+ organizations, where leadership is not just taught, but lived through practice, reflection, and ownership.

Purpose at inflection points

Driven by a clear purpose - to enable individuals and organizations to pursue their vision with clarity, commitment, and consistency - he partners with leaders at critical inflection points, helping them navigate complexity and evolve with intent.

Building excellence with startups

He is also actively engaged with startups, mentoring founders and teams in building excellence as a culture from the ground up.

Credentials

Trained in rigor. Tempered by practice.

Amongst other credentials, he is an IIM Calcutta alumnus, a certified Life & Executive Coach, DiSC Assessor, NLP Practitioner, and a Master Train-the-Trainer certified facilitator.

Beyond the work

A life lived in balance.

Beyond his professional journey, he is a fitness enthusiast, an avid reader, and an occasional rider - someone who values balance, and believes that true leadership extends beyond work into the way one lives, connects, and grows with family and those who matter.

Fitness enthusiast

Avid reader

Occasional rider

Family-first

"I do not coach for outcomes. I coach for the kind of leader you become while reaching for them."

- Major Deepak Raj

Work with Deepak
Wipro TechnologiesAM/NSAstraZenecaBELDr Reddy's LabsGE HealthcareHPTrident HyundaiVedanta ResourcesIIM BangaloreVITDayanand Saraswati UniversityVidyashilp UniversityChitkara UniversityAbInBevCardinal HealthHCG HospitalAsterNarayana HrudayalayaEllucianScientific GamesApplied MaterialsVodafoneWipro TechnologiesAM/NSAstraZenecaBELDr Reddy's LabsGE HealthcareHPTrident HyundaiVedanta ResourcesIIM BangaloreVITDayanand Saraswati UniversityVidyashilp UniversityChitkara UniversityAbInBevCardinal HealthHCG HospitalAsterNarayana HrudayalayaEllucianScientific GamesApplied MaterialsVodafone